Seeing and Selling the Great Idea

 

 

 

Right now the marketing community is “between assumptions” about what great brand and communications ideas look like. This makes it difficult for clients, agencies and consultants to know when they have a great idea, know how to sell it, and know if it is alive and well in the behaviors of the brand. We’re going to talk about seeing, selling and understanding the impact of the great idea in today’s fluid marketing world.

A conversation in three parts:

1. What makes a great idea nowadays?
– Gareth Kay, Head of Planning, Modernista!

2. How can you get other people to see it and buy it?
– Charlie Robertson, Founder, Red Spider

3. Is the idea making a difference to the brand?
– Sara Bamber, Director of Strategic Planning, Anomaly

 

The place and time:

Hall & Partners
72 Spring Street, 11^th Floor
SoHo

Tuesday, November 13^th

Cocktails: 5:30-7pm
Conversation: 7-8pm

 

RSVP: d.mendelsohn@hall-and-partners.com
or contact Dave Mendelsohn at 212-413-9545

 

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